POSITION OVERVIEW
The marketing coordinator position provides transaction, marketing, and administrative support to commercial real estate brokers in Detroit, MI. This position can be partly remote a couple of days a week once training is complete. This role executes the corporate marketing strategy and initiatives locally while providing insight to corporate marketing on how these strategies are best refined for optimum local execution. In addition, this role is the on-site liaison for operations, research, IT, and accounting which are supported remotely. The overall goal of this position is to provide the best transaction, marketing, business development, and administrative support in our industry while enhancing the SRS brand.
The successful candidate in this position will play a critical role in the support of SRS’ industry-leading retail real estate brokers and the presence of the SRS brand in the local market. This role requires a customer-service-focused attitude and offers a well-rounded marketing position with opportunities for growing knowledge and experience in all facets of marketing, business development, and commercial real estate. This position is primarily supported by the corporate marketing team which provides access to the best marketing software, tools, and templates in the industry as well as ongoing training.
PRINCIPAL RESPONSIBILITIES
Transaction, Marketing, & Business Development Support
- Assist brokers in managing transaction activity related to leases, acquisitions, and dispositions
- Utilize Apto (Salesforce-based business management software) to assist brokers in tracking the progress of their business development pursuits
- Prepare documents related to transactions, which may include letters of intent, commission agreements, contract forms, and reporting spreadsheets
- Ensure all communications, presentations, and collaterals enhance the SRS brand and are in line with the brand guidelines and precedents set by the corporate marketing team
- Create printed and digital marketing packages, tour books, and presentations for property listings, growing retailer clients, and business development pitches
- Create and deploy e-mail blasts for property listings, growing retailer clients, newsletters, and other announcements as needed
- Create and maintain property listings, client information and team member bios as needed on SRSRE.COM, CoStar, LoopNet, and potentially other third-party sites
- Maintain, update, and segment contact databases, email distribution lists, and party invitation lists
- Assist remote research analysts with market aerial map creation as well as demographic and traffic count research as needed
- Assist in aspects of computer usage related to marketing including e-mail signatures, styling documents according to SRS brand standards, and printing
Administrative Support
- Assist in scheduling tradeshow meetings, managing broker calendars, and conference room bookings
- Assist with couriers, contractors and mail delivery as needed
- Assist with local implementation of any personnel on-boarding and off-boarding needs
- Assist with new equipment setup as well as implementation of IT initiatives, policies, and procedures to ensure operational effectiveness at the local office level
- Assist with expense reports and travel arrangements as needed
- Assist with answering main phone line
- Maintain personal time card
- Any other administrative functions that may come up for the office
Vendor Management
- Coordinate property sign creation, install, and removal
- Order office and kitchen supplies from approved vendors, organize, and put away
- Coordinate with property management for any parking or other suite needs
Communications, Public Relations, Social Media and Events
- Create transaction-related press releases and deploy to local media
- Revise new hire and promotion press releases created by corporate marketing for local media distribution
- Work with local team members to submit market/industry award applications for local office and brokers
- Stay abreast of speaking opportunities to better position the local team as leaders in the industry
- Assist in event planning for regional trade shows or nearby corporate events
- Assist brokers with enhancing and maintaining their professional presence on LinkedIn
- If applicable, manage local office social media accounts by maintaining brand standards, distributing relevant content regularly and increasing followers
QUALIFICATIONS
- Team player and customer-service-focused attitude
- Commercial real estate experience required
- Bachelor’s degree preferred (preferably in marketing, communications, advertising, or public relations)
- Strong attention to detail with excellent grammar as well as organizational, project management and communication skills
- Must be willing and able to wear multiple hats, manage multiple projects, and prioritize tasks effectively to meet deadlines
- Intermediate to advanced Adobe InDesign and Photoshop skills are required; Adobe Illustrator is a plus
- Strong Microsoft Outlook, PowerPoint, Word, and Excel skills; Apto preferred as well
- E-mail marketing, public relations, social media, database management, and event coordination experience preferred
